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Typicality impact on brand imitations evaluation and categorization

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https://halshs.archives-ouvertes.fr/halshs-02530211
Contributor : André Le Roux <>
Submitted on : Thursday, April 2, 2020 - 6:02:24 PM
Last modification on : Tuesday, February 16, 2021 - 9:28:02 AM

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André Le Roux, Marinette Thébault, François Bobrie. Typicality impact on brand imitations evaluation and categorization. 4th International Brand Relationships Conference, May 2015, Porto, Portugal. ⟨halshs-02530211⟩

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