Typicality impact on brand imitations evaluation and categorization

André Le Roux; Marinette Thébault; François Bobrie

Conference papers

Typicality impact on brand imitations evaluation and categorization

André Le Roux ^{1, 2} Marinette Thébault ^{1, 2} François Bobrie ^{3, 1, 2}

1 IAE Poitiers - Institut d'Administration des Entreprises (IAE) - Poitiers

2 Université de Poitiers

3 Axe 2 : « Marchés, Cultures de consommation, Autonomie et Migrations » (MSHS Poitiers)

MSHS - Maison des sciences de l'homme et de la société de Poitiers

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Conference papers

Domain :

Humanities and Social Sciences / Business administration

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https://halshs.archives-ouvertes.fr/halshs-02530211
Contributor : André Le Roux <>
Submitted on : Thursday, April 2, 2020 - 6:02:24 PM
Last modification on : Tuesday, February 16, 2021 - 9:28:02 AM

Typicality Impact on Brand Imi...

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