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Attitude towards the purchase of counterfeits: Antecedents and effect on intention to purchase

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https://halshs.archives-ouvertes.fr/halshs-02530136
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Submitted on : Thursday, April 2, 2020 - 5:07:41 PM
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Catherine Viot, André Le Roux, Florence Kremer. Attitude towards the purchase of counterfeits: Antecedents and effect on intention to purchase. Recherche et Applications en Marketing (English Edition), SAGE Publications, 2014, ⟨10.1177/2051570714533474⟩. ⟨halshs-02530136⟩

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