The use of AI by online intermediation platforms. Conciliating economic efficiency and ethical issues
Frédéric Marty
(1, 2)
,
Thierry Warin
(3, 2)
Frédéric Marty
- Fonction : Auteur
- PersonId : 708
- IdHAL : frederic-marty
- ORCID : 0000-0002-9881-2036
- IdRef : 075972123
Thierry Warin
- Fonction : Auteur
- PersonId : 1064675
Résumé
This paper focuses on the effects of the implementation of artificial intelligence-based algorithms by online intermediation platforms in terms of both economic efficiency and fairness and ethical dimensions. It addresses three main issues: the consumer segmentation and the capacity to discriminate; the strategic use of artificial intelligence by dominant platforms in co-opetitive digital ecosystems; and the role of artificial intelligence-based tools to guarantee trustworthy user-reviews on e-commerce platforms. This paper emphasizes the importance of the guarantees for platform users in terms of transparency and accountability.
| Format du dépôt | Notice |
|---|---|
| Type de dépôt | Article dans une revue |
| Titre |
en
The use of AI by online intermediation platforms. Conciliating economic efficiency and ethical issues
|
| Résumé |
en
This paper focuses on the effects of the implementation of artificial intelligence-based algorithms by online intermediation platforms in terms of both economic efficiency and fairness and ethical dimensions. It addresses three main issues: the consumer segmentation and the capacity to discriminate; the strategic use of artificial intelligence by dominant platforms in co-opetitive digital ecosystems; and the role of artificial intelligence-based tools to guarantee trustworthy user-reviews on e-commerce platforms. This paper emphasizes the importance of the guarantees for platform users in terms of transparency and accountability.
|
| Auteur(s) |
Frédéric Marty
1, 2
, Thierry Warin
3, 2
1
GREDEG -
Groupe de Recherche en Droit, Economie et Gestion
( 185786 )
- GREDEG - Bâtiment 2 - Campus Azur du CNRS - 250 rue Albert Einstein - CS 10269 - F
06905 SOPHIA ANTIPOLIS Cedex
- France
2
CIRANO -
Centre interuniversitaire de recherche en analyse des organisations
( 37218 )
- 2020, rue University, 25e étage Montréal, Québec, H3A 2A5
- Canada
3
SKEMA Business School
( 214127 )
- Campus Sophia Antipolis 60 rue Dostoïevski 06902 Sophia Antipolis
- France
|
| Langue du document |
Anglais
|
| Date de production/écriture |
2020-02-12
|
| Nom de la revue |
|
| Vulgarisation |
Non
|
| Comité de lecture |
Oui
|
| Audience |
Internationale
|
| Date de publication |
2020-02-12
|
| Date de publication électronique |
2020-02-12
|
| Volume |
2019
|
| Numéro |
4
|
| Page/Identifiant |
217-225
|
| URL éditeur |
https://delphi.lexxion.eu/article/DELPHI/2019/4/11
|
| Domaine(s) |
|
| Mots-clés (JEL) |
|
| Collaboration/Projet |
|
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