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La fonction patrimoniale de la marque

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https://halshs.archives-ouvertes.fr/halshs-02448301
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Submitted on : Wednesday, January 22, 2020 - 11:21:44 AM
Last modification on : Thursday, January 23, 2020 - 1:39:59 AM

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  • HAL Id : halshs-02448301, version 1

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Yann Basire. La fonction patrimoniale de la marque. Legicom, Victoires Editions, 2010, pp.17. ⟨halshs-02448301⟩

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