R. Arcos, Public relations strategic intelligence: Intelligence analysis, communication and influence, Public Relations Review, vol.42, issue.2, pp.264-270, 2016.

I. Ang, Y. R. Isar, and P. Mar, Cultural diplomacy: beyond the national interest?, International Journal of Cultural Policy, vol.21, issue.4, pp.365-381, 2015.

S. Anholt, Nation Branding in Asia, vol.4, pp.265-269, 2008.

R. Arcos, Public relations strategic intelligence: Intelligence analysis, communication and influence, Public Relations Review, vol.42, issue.2, pp.264-270, 2016.

P. A. Argenti, R. A. Howell, and K. A. Beck, The Strategic Communication Imperative, 2005.

J. L. Austin, How to Do Things with Words, 1962.

P. Bachrach and M. S. Baratz, Two faces of Power, The American Political Science Review, vol.56, issue.4, pp.947-952, 1962.

T. Balzacq and F. Ramel, Traité de relations internationales, Presses de la Fondation nationale des sciences politiques, 2013.

A. Barnes and N. Balnave, Back to grass roots: Peak union councils and community campaigning. The Economic and Labour Relations Review, vol.26, pp.577-595, 2015.

R. Bläser, Socio-spatial opportunities and the power of place -Bankwatch-NGOs in, Geographica Helvetica, vol.60, issue.4, pp.284-292, 2005.

V. Charles and . Sunzi, L'art de la guerre, 2013.

X. Chen and X. Liu, Les conceptions stratégiques des relations publiques étatiques sur la diffusion des valeurs fondamentales chinoises (Hexin jiazhiguan chuanbo de guojia gonggong guanxi zhanlve gouxiang). Modern Communication, vol.6, pp.25-31, 2015.

W. M. Cohen and D. A. Levinthal, Absorptive Capacity: A New Perspective on Learning and Innovation, Administrative Science Quarterly, vol.35, issue.1, pp.128-152, 1990.

L. Desmoulins and P. Cansell, De la RMA à la guerre infocentrée : retours d'expérience sur les promesses inaccomplies de la numérisation et du big data, COSSI -Méthodes et stratégies de gestion de l'information par les organisations : des 'big data' aux "thick data, 2017.

L. Desmoulins and Z. Huang, La diplomatie parallèle des think tanks français internationalistes : les propriétés capacitantes de l'hybridité organisationnelle, Entre marché, état et société civile : explorer la nature paradoxale des organisations hybrides, 2017.

M. J. Dutta-bergman, Public Diplomacy in the Middle East: A Critical Cultural Approach, Journal of Communication Inquiry, vol.30, issue.2, pp.102-124, 2006.

K. Edney, Soft Power and the Chinese Propaganda System, Journal of Contemporary China, vol.21, issue.78, pp.899-914, 2012.

D. P. Eyre and J. R. Littleton, Shaping the zeitgeist: Influencing social processes as the center of gravity for strategic communications in the twenty-first century, vol.38, pp.179-187, 2012.

J. Habermas, Théorie de l'agir communicationnel (Vols 1-2), 1987.

K. Hallahan, D. Holtzhausen, B. Van-ruler, D. Ver?i?, and K. Sriramesh, Defining Strategic Communication, International Journal of Strategic Communication, vol.1, issue.1, pp.3-35, 2007.

D. C. Hayes, J. A. Hendrix, and P. D. Kumar, Public relations cases, 2013.

K. Fitzpatrick, J. D. Fullerton, J. Kendrick, and A. , Public relations and public diplomacy: Conceptual and practical connections, Public Relations Journal, vol.7, issue.4, 2013.

M. L. Kent and M. Taylor, Toward a dialogic theory of public relations, Public Relations Review, vol.28, issue.1, pp.21-37, 2002.

R. O. Keohane, J. S. Jr, and R. O. Keohane, Power and Interdependence in the Information Age, Power and interdependence, 1998.

S. Kiousis, Public Trust or Mistrust? Perceptions of Media Credibility in the Information Age, Mass Communication and Society, vol.4, issue.4, pp.381-403, 2001.

D. Kruckeberg and M. Vujnovic, Public relations, not propaganda, for US public diplomacy in a post-9/11 world: Challenges and opportunities, Journal of Communication Management, vol.9, issue.4, pp.296-304, 2005.

A. Lahtinen, China's Soft Power: Challenges of Confucianism and Confucius Institutes, Journal of Comparative Asian Development, vol.14, issue.2, pp.200-226, 2015.

J. S. Nye, Soft power: the means to success in world politics, 2004.

J. S. Nye, Think Again: Soft Power. Foreign Policy, 2006.

P. Pahlavi, La diplomatie publique. Presses de Sciences Po, 2015.

N. Papadopoulos, Place branding: Evolution, meaning and implications, Place Branding, vol.1, issue.1, pp.36-49, 2004.

H. Wang, Zuowei Guojia Shili de Wenhua: Ruan Quanli (Culture as national strength: soft power), Fudan Journal (Social Science Edition), issue.3, 1993.

Y. Wang, A Summary of Experts' Forum on the Construction of 'China's Soft Power' ("'Zhongguo de ruan liliang jianshe' zhuanjia zuotanhui zongshu"). In International System and China's Soft Power, Shishi chubanshe, pp.134-140, 2006.

A. Wendt, Social theory of international politics, 1999.