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Does digital transformation mean the end of marketing?

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https://halshs.archives-ouvertes.fr/halshs-02284190
Contributor : Gregor Iae <>
Submitted on : Wednesday, September 11, 2019 - 3:17:39 PM
Last modification on : Friday, August 28, 2020 - 12:32:02 PM

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  • HAL Id : halshs-02284190, version 1

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Fabienne Berger-Remy, Marie-Eve Laporte, Isabelle Aimé. Does digital transformation mean the end of marketing?. 48ème congrès de l'EMAC (European Marketing Association Conference), 2019, Hambourg, Germany. ⟨halshs-02284190⟩

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