https://halshs.archives-ouvertes.fr/halshs-02284190 Contributor : LAB IAEConnect in order to contact the contributor Submitted on : Wednesday, September 11, 2019 - 3:17:39 PM Last modification on : Tuesday, June 7, 2022 - 2:52:02 PM
Fabienne Berger-Remy, Marie-Eve Laporte, Isabelle Aimé. Does digital transformation mean the end of marketing?. 48ème congrès de l'EMAC (European Marketing Association Conference), 2019, Hambourg, Germany. ⟨halshs-02284190⟩