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Is the brand manager system doomed to disappear in the age of data?

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https://halshs.archives-ouvertes.fr/halshs-02279333
Contributor : Gregor Iae <>
Submitted on : Thursday, September 5, 2019 - 11:20:45 AM
Last modification on : Friday, August 28, 2020 - 12:32:02 PM

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  • HAL Id : halshs-02279333, version 1

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Fabienne Berger-Remy, Marie-Eve Laporte, Isabelle Aimé. Is the brand manager system doomed to disappear in the age of data?. 45th EMAC Annual Conference, 2016, Oslo, Norway. ⟨halshs-02279333⟩

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