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The brand manager’s challenges in the digital era

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https://halshs.archives-ouvertes.fr/halshs-02279329
Contributor : Gregor Iae <>
Submitted on : Thursday, September 5, 2019 - 11:16:11 AM
Last modification on : Friday, August 28, 2020 - 12:32:02 PM

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  • HAL Id : halshs-02279329, version 1

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Fabienne Berger-Remy, Marie-Eve Laporte, Isabelle Aimé. The brand manager’s challenges in the digital era. 7th International Research Meeting in Business and Management (IRMBAM-2016), 2016, Nice, France. ⟨halshs-02279329⟩

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