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Conference papers

A history of the brand management system

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Conference papers
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https://halshs.archives-ouvertes.fr/halshs-02273339
Contributor : Lab Iae Connect in order to contact the contributor
Submitted on : Wednesday, August 28, 2019 - 5:47:07 PM
Last modification on : Tuesday, January 4, 2022 - 7:02:02 PM

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  • HAL Id : halshs-02273339, version 1

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Isabelle Aimé, Fabienne Berger-Remy, Marie-Eve Laporte. A history of the brand management system. Conference on Historical Analysis and Research in Marketing (CHARM 2017), 2017, Liverpool, United Kingdom. ⟨halshs-02273339⟩

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