Skip to Main content Skip to Navigation
Conference papers

A history of the brand management system

Document type :
Conference papers
Complete list of metadatas

https://halshs.archives-ouvertes.fr/halshs-02273339
Contributor : Gregor Iae <>
Submitted on : Wednesday, August 28, 2019 - 5:47:07 PM
Last modification on : Friday, August 28, 2020 - 12:32:02 PM

Identifiers

  • HAL Id : halshs-02273339, version 1

Collections

Citation

Isabelle Aimé, Fabienne Berger-Remy, Marie-Eve Laporte. A history of the brand management system. Conference on Historical Analysis and Research in Marketing (CHARM 2017), 2017, Liverpool, United Kingdom. ⟨halshs-02273339⟩

Share

Metrics

Record views

40