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Le management de la communication publique numérique: des usages contrôlés

Abstract : The insertion of management changes the representation of the state and constitutes a new language. This favors public communication that reflects these developments, particularly in its digital part. But this communication remains marked by the institutional logic especially downward. Despite recent developments, participation still represents special cases that are not stabilized. Nevertheless, digital communication is the subject of a managerial organization of the communication departments in terms of skills, specific communication and evaluation. But today, the question of setting up a control for this digital public communication is even more acute.
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Contributor : Dominique Bessières <>
Submitted on : Tuesday, July 30, 2019 - 1:36:25 PM
Last modification on : Monday, March 23, 2020 - 9:32:00 AM


  • HAL Id : halshs-02197478, version 1


Dominique Bessières. Le management de la communication publique numérique: des usages contrôlés. Communication et Management, Eska, 2019. ⟨halshs-02197478⟩



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