De l'accessibilité à la programmation événementielle : les nouvelles stratégies des acteurs de la mise à disposition dans les domaines cinématographique et audiovisuel

Abstract : An enlargement of the distribution’s forms of film and television contents of the traditional prescribers to the principle of availability (VOD, TVR, SVOD) was observed during the last decade. Against all odds, that principle seems to be accompanied by new forms of programming logics, which increasingly organizes the offer by using an “eventialization” marketing tool. We propose here to analyze new uses of events: Festival Direct-to-(S) V0D, Day & Date, preview TV, prescription-oriented VOD sites,... They are part of a re-intermediation process of programming by proposing new forms of editorial work illustrating the re-articulation of socio-economic models in the digital age.
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https://halshs.archives-ouvertes.fr/halshs-02182981
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Submitted on : Sunday, July 14, 2019 - 1:13:04 PM
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Christel Taillibert, Bruno Cailler. De l'accessibilité à la programmation événementielle : les nouvelles stratégies des acteurs de la mise à disposition dans les domaines cinématographique et audiovisuel. Les Enjeux de l'Information et de la Communication, 2016. ⟨halshs-02182981⟩

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