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Comment les entreprises construisent la responsabilité sociale de leurs marques commerciales

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https://halshs.archives-ouvertes.fr/halshs-02156096
Contributor : Gregor Iae <>
Submitted on : Friday, June 14, 2019 - 10:26:04 AM
Last modification on : Saturday, June 15, 2019 - 1:09:36 AM

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  • HAL Id : halshs-02156096, version 1

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Camille Cornudet, Géraldine Michel. Comment les entreprises construisent la responsabilité sociale de leurs marques commerciales. 35ème Congrès AFM, 2019, Havre, France. ⟨halshs-02156096⟩

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