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Dynamics of Marketing Capabilities in Advertising Fraud Platforms: An Exploration of Cybercriminal Communities

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https://halshs.archives-ouvertes.fr/halshs-02156040
Contributor : Gregor Iae <>
Submitted on : Friday, June 14, 2019 - 9:56:49 AM
Last modification on : Thursday, July 18, 2019 - 11:12:02 AM

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  • HAL Id : halshs-02156040, version 1

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Jean-Loup Richet. Dynamics of Marketing Capabilities in Advertising Fraud Platforms: An Exploration of Cybercriminal Communities. Theory & Practice in Marketing (TPM), 2019, New York, United States. ⟨halshs-02156040⟩

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