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Dynamics of Marketing Capabilities in Advertising Fraud Platforms: An Exploration of Cybercriminal Communities

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https://halshs.archives-ouvertes.fr/halshs-02156040
Contributor : LAB IAE Connect in order to contact the contributor
Submitted on : Friday, June 14, 2019 - 9:56:49 AM
Last modification on : Wednesday, September 28, 2022 - 4:18:27 PM

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  • HAL Id : halshs-02156040, version 1

Citation

Jean-Loup Richet. Dynamics of Marketing Capabilities in Advertising Fraud Platforms: An Exploration of Cybercriminal Communities. Theory & Practice in Marketing (TPM), 2019, New York, United States. ⟨halshs-02156040⟩

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