, approach based on a textual analysis is relevant and accurate for LSP-analysis, and branding/naming are parts of SCS ? Names are not only useful in the identification process but also (and above all?) in social dynamics and as a reflection of social pressures
, Merleau-Ponty 1969), multimodal and pragma-semantic analytical tool (Bach 2019) needs to be further developed ? Frames mobilized by naming organic wines: Specialized knowledge-, location-, various knowledge-and specific (for organic grown and made products) knowledge based frames ? Frames as theoretical tools for a cognitive semantic approach of product names besides traditional categories such as denotation, connotation, etc, pp.64-65, 2003.