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From marketing to ‘market-things’ and ‘market-ITing’: Accounting for technicized and digitalized consumption

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https://halshs.archives-ouvertes.fr/halshs-02120208
Contributor : Franck Cochoy <>
Submitted on : Sunday, May 5, 2019 - 3:42:46 PM
Last modification on : Wednesday, January 20, 2021 - 9:20:02 AM

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  • HAL Id : halshs-02120208, version 1

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Jan Smolinski, Jean-Sébastien Vayre. From marketing to ‘market-things’ and ‘market-ITing’: Accounting for technicized and digitalized consumption. A Research Agenda for Management and Organization Studies, Edward Edgar Publishing, 2016, 978 1 78471 701 8. ⟨halshs-02120208⟩

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