Talent management and leadership program at Danone China
Résumé
Unlike the West and Japan, China remains a target market for foreign multinational
corporations (MNCs). Challenges and opportunities for global talent management are all the
more significant as young Chinese talents are much less eager than before to join non-Chinese
MNCs. This article addresses the issue through an overview of the Danone talent management
and leadership program in China. Based on a business case and an exploration of perception
among corporate and local employees, the article reviews the implementation of a strategy as
an example of what can be done and seeks to examine the set of talent management tools that
allows the company to develop a Chinese talent pipeline. This innovative leadership program,
internally named Bo Le, was designed through a collaborative involvement of all levels of
Danone management in China. It is based on three major axes: attraction, development, and
retention of local talents. The program has helped to increase the number of local recruitments,
to reduce attrition rate, and to promote effective, local Chinese managers to strategic positions.
Its success leads Danone to duplicate it in other Asian countries, such as Indonesia, Vietnam,
and Thailand.
Domaines
Gestion et management
Origine : Fichiers produits par l'(les) auteur(s)
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