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Brand charismatic legitimacy and marketing of adoration

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https://halshs.archives-ouvertes.fr/halshs-02060983
Contributor : Gregor Iae <>
Submitted on : Thursday, March 7, 2019 - 5:57:48 PM
Last modification on : Friday, August 23, 2019 - 3:20:03 PM

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  • HAL Id : halshs-02060983, version 1

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Delphine Dion, Eric Arnould. Brand charismatic legitimacy and marketing of adoration. Benjamin Berghaus, Günter Müller-Stewens et Sven Reinecke. The management of luxury : A practitioner’s handbook, KoganPage, pp.173-182, 2014. ⟨halshs-02060983⟩

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