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La marque, levier stratégique de l’entreprise

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https://halshs.archives-ouvertes.fr/halshs-02059267
Contributor : Gregor Iae <>
Submitted on : Wednesday, March 6, 2019 - 2:48:58 PM
Last modification on : Friday, August 28, 2020 - 12:32:02 PM

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Fabienne Berger-Remy, Marie-Eve Laporte. La marque, levier stratégique de l’entreprise. Géraldine Michel. Management Transversal de la Marque, Dunod, pp.45-65, 2013. ⟨halshs-02059267⟩

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