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L’identité de la marque

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https://halshs.archives-ouvertes.fr/halshs-02059261
Contributor : LAB IAE Connect in order to contact the contributor
Submitted on : Wednesday, March 6, 2019 - 2:44:40 PM
Last modification on : Wednesday, November 20, 2019 - 5:00:03 PM

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  • HAL Id : halshs-02059261, version 1

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Fabienne Berger-Remy. L’identité de la marque. Géraldine Michel. Management Transversal de la Marque, Dunod, pp.11-30, 2013. ⟨halshs-02059261⟩

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