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Les études de marché en retailing

Jean-Philippe Croizean 1 Gérard Cliquet 1 Sophie Lacoste-Badie 1 Morgane Minvielle 1 Olivier Droulers 1
1 CREM - Centre de recherche en économie et management
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https://halshs.archives-ouvertes.fr/halshs-02023391
Contributor : Naïla Louise-Rose <>
Submitted on : Monday, February 18, 2019 - 3:07:42 PM
Last modification on : Thursday, January 14, 2021 - 1:21:12 PM

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  • HAL Id : halshs-02023391, version 1

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CREM | COMUE-NORMANDIE | CREM-ORN | CNRS | UNICAEN | UNIV-RENNES1 | UNIV-RENNES

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Jean-Philippe Croizean, Gérard Cliquet, Sophie Lacoste-Badie, Morgane Minvielle, Olivier Droulers. Les études de marché en retailing. Retailing, Dunod, pp.113-138, 2018, 9782100778232. ⟨halshs-02023391⟩

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