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Le comportement du consommateur et le point de vente

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https://halshs.archives-ouvertes.fr/halshs-02023378
Contributor : Naïla Louise-Rose <>
Submitted on : Monday, February 18, 2019 - 3:04:29 PM
Last modification on : Thursday, January 14, 2021 - 1:21:13 PM

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  • HAL Id : halshs-02023378, version 1

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Maud Daniel-Chever, Gérard Cliquet, Karine Picot-Coupey. Le comportement du consommateur et le point de vente. Retailing, Dunod, pp.89-112, 2018, 9782100778232. ⟨halshs-02023378⟩

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