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Le comportement du consommateur et le point de vente

Maud Daniel-Chever 1 Gérard Cliquet 1 Karine Picot-Coupey 1
1 CREM - Centre de recherche en économie et management
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https://halshs.archives-ouvertes.fr/halshs-02023378
Contributor : Naïla Louise-Rose Connect in order to contact the contributor
Submitted on : Monday, February 18, 2019 - 3:04:29 PM
Last modification on : Wednesday, October 27, 2021 - 6:47:31 AM

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  • HAL Id : halshs-02023378, version 1

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CREM | COMUE-NORMANDIE | CREM-ORN | CNRS | UNICAEN | UNIV-RENNES1 | UNIV-RENNES | UR1-DEGSP | USPC

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Citation

Maud Daniel-Chever, Gérard Cliquet, Karine Picot-Coupey. Le comportement du consommateur et le point de vente. Retailing, Dunod, pp.89-112, 2018, 9782100778232. ⟨halshs-02023378⟩

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