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Médias sociaux et associations : conjugaison réussie d’une communication fonctionnelle et relationnelle ?

Abstract : This article describes and explains how four associations are using social media to promote their actions of educational screens. Prevent and fight against cyberbullying is one of the main point developed during those actions. These four associations are using social media to inform, share and liven up an "auto-centered" community mixing functional communication (based on the principles of the marketing) and relational communication (based on the participation and the awareness). Each of them, despite their common action field, have a strategy for communicate. They make use of social media according to their vision of social media, the means and skills they have at their disposal.
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https://halshs.archives-ouvertes.fr/halshs-01994691
Contributor : Cecile Dolbeau-Bandin <>
Submitted on : Friday, January 25, 2019 - 4:09:44 PM
Last modification on : Tuesday, January 14, 2020 - 2:16:29 PM

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  • HAL Id : halshs-01994691, version 1

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Annie Lochon, Cécile Dolbeau-Bandin. Médias sociaux et associations : conjugaison réussie d’une communication fonctionnelle et relationnelle ?. Les Cahiers du numérique, Lavoisier, 2017, Bénévolat, lien social et numérique, 13 (2), pp.51-74. ⟨halshs-01994691⟩

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