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Mapping and 3D Visualization of European Markets : Gersaint, Watteau and the Pont Notre-Dame in Early 18th Century Paris

Raux Sophie 1, 2
Abstract : This lecture will aim to show how digital technologies can enhance our knowledge of the spatial environment of the Pont Notre-Dame in Paris. At one point in its history, the inhabited bridge housed a number of picture dealers which was unmatched elsewhere in Europe. This micro-historical inquiry will be based on a data application that enables a historic visualization of the location and evolution of the proportion of shops actually devoted to the trade of pictures on the bridge. However, it will also deal more specifically with Watteau’s 1720 painting, “L’enseigne de Gersaint”, using 3D digital imaging technologies. This picture was painted for Gersaint, the most innovative dealer on the Pont Notre-Dame in Paris in the first half of the eighteenth century. To what extent does it reflect the famous dealer’s exhibition and sales space? How, given its considerable great size, could it be used as a genuine shop sign? What visual impact did it have in its day? These questions have never been properly answered using traditional art history methods. Indeed, virtual reconstruction of the Pont Notre-Dame and Gersaint’s shop make it possible to explore the painting’s original setting in a new way. It enables a fuller understanding of the work’s dramatic impact and greater comprehension of its visionary and provocative aspects at both artistic and political levels.
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Preprints, Working Papers, ...
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https://halshs.archives-ouvertes.fr/halshs-01968545
Contributor : Sophie Raux <>
Submitted on : Wednesday, January 2, 2019 - 7:25:17 PM
Last modification on : Friday, November 20, 2020 - 9:56:02 AM

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  • HAL Id : halshs-01968545, version 1

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Raux Sophie. Mapping and 3D Visualization of European Markets : Gersaint, Watteau and the Pont Notre-Dame in Early 18th Century Paris. 2018. ⟨halshs-01968545⟩

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