Le marché des jeunes adultes en plein essor dans les industries médiatiques

Abstract : Editorial Strategies for Young Adults are oriented toward transmedia storytelling to attract their audience attention (weaken today) by involving them in the production and promotional process. The efficiency of that market is based upon franchising « West Coast » transmedia model, combining brand logic and stealth marketing. Howewer, for these young adults, cultural offerings are not considered brands, despite the fact they are regarded as « commercial ». This commercial dimension is not actually viewed with a critical eye, it merely refers to a successfull popular cinema devoted to entertainment.
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https://halshs.archives-ouvertes.fr/halshs-01966092
Contributor : Hélène Laurichesse <>
Submitted on : Thursday, December 27, 2018 - 2:18:27 PM
Last modification on : Thursday, February 14, 2019 - 10:04:04 AM

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  • HAL Id : halshs-01966092, version 1

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Hélène Laurichesse. Le marché des jeunes adultes en plein essor dans les industries médiatiques. Jeunes et médias, les cahiers francophones de l'éducation aux médias, Publibook, 2018, pp.99-109. ⟨https://www.publibook.com/jeunes-et-medias-les-cahiers-francophones-de-l-education-aux-medias-n-9.html/⟩. ⟨halshs-01966092⟩

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