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Internet et la communication RSE des entreprises du CAC40

Abstract : Our article aims to analyzing the state of the art in the usage of Internet Technologies by the CAC40 corporations to externally communicate about their Corporate Social Responsibility (CSR). For that purpose, we present, at first, the theoretical framework of this research by specifying the theoretical stakes in the CSR, as well as the communication tools employed by companies. Then, we describe a quantitative study realized on the institutional Web sites of the CAC40 corporations in 2007 and in 2009-10 to identify the Internet services applied for the external communication on the CSR and their evolution over the time. The results of this study allow us finally to give a description of the Internet solutions adopted by the big French corporations and to open a reflection on the Web communication strategies on CSR.
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Submitted on : Saturday, November 17, 2018 - 8:54:48 AM
Last modification on : Monday, April 4, 2022 - 6:32:26 PM
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Vitari 2010AIM Internet et la ...
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  • HAL Id : halshs-01924276, version 1


Claudio Vitari, Isabelle Bourdon, Florence Rodhain. Internet et la communication RSE des entreprises du CAC40. Colloque de l'Association Information et Management, 2010, La Rochelle, France. ⟨halshs-01924276⟩



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