Safaa Adil, Sophie Lacoste-Badie, Olivier Droulers. Face Presence and Gaze Direction In Print Advertisements: How They Influence Consumer Responses: An Eye-Tracking Study.
Journal of Advertising Research, World Advertising Research Center, 2018, 58 (4), pp.443-455.
⟨10.2501/JAR-2018-004⟩.
⟨halshs-01910205⟩