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Nonprofit brand image and typicality influences on charitable giving

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https://halshs.archives-ouvertes.fr/halshs-01887007
Contributor : Gregor Iae <>
Submitted on : Wednesday, October 3, 2018 - 2:49:35 PM
Last modification on : Sunday, January 19, 2020 - 6:38:30 PM

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Géraldine Michel, Sophie Rieunier. Nonprofit brand image and typicality influences on charitable giving. Journal of Business Research, Elsevier, 2012, 65 (5), pp.701 - 707. ⟨10.1016/j.jbusres.2011.04.002⟩. ⟨halshs-01887007⟩

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