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Conference papers

Shaping behaviors through stigmatizing appeals in social marketing

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Conference papers
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https://halshs.archives-ouvertes.fr/halshs-01812208
Contributor : Sonia Capelli Connect in order to contact the contributor
Submitted on : Monday, June 11, 2018 - 1:05:11 PM
Last modification on : Monday, February 10, 2020 - 12:17:18 PM

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  • HAL Id : halshs-01812208, version 1

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Iulia Nitu, Sonia Capelli. Shaping behaviors through stigmatizing appeals in social marketing. American Advertising Academy conference, Mar 2018, New-York, United States. ⟨halshs-01812208⟩

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