Skip to Main content Skip to Navigation
Journal articles

Towards a fairer manager performance measure: a DEA application in the retail industry

Abstract : Retailers need to determine the performance of their individual stores and, beyond the stores, the managers in charge of running them. The aim of this paper is to develop performance standards that can be applied to fairly distribute rewards to managers regarding their performances by taking into account store neighbourhood characteristics. In order to propose a fairer measure of store performance, the authors introduce and explore the concepts of organisational justice and store efficiency. They use real data from a French supermarket chain and a geomarketing approach. The twostep Data Envelopment Analysis (DEA) model results are compared with a retailer’s ranking. The retailer tends to favour points of sale having a more important sales area, with more employees and operating in a more densely populated area with a higher buying power. The ranking stemming from the DEA model links store performance to other geo-demographic variables.
Document type :
Journal articles
Complete list of metadata
Contributor : Naïla Louise-Rose Connect in order to contact the contributor
Submitted on : Saturday, June 2, 2018 - 4:14:19 PM
Last modification on : Wednesday, November 3, 2021 - 6:21:44 AM



Dany Vyt, Gérard Cliquet. Towards a fairer manager performance measure: a DEA application in the retail industry. International Review of Retail, Distribution and Consumer Research, Taylor & Francis (Routledge), 2017, 27 (5), pp.450-467. ⟨10.1080/09593969.2017.1383293⟩. ⟨halshs-01806424⟩



Record views