Le Drive, service complémentaire ou cannibalisation de l’offre des services des GMS : une analyse par le mix marketing et le mix logistique

Abstract : This article aims to study drive-in users’ experiences. It focuses on identifying key variables that enable the prediction of the customer’s recommendation behavior. An empirical study was carried out in Brittany. In light of the results, the importance of the point of withdrawal satisfaction rate is noted as a key factor of success.
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Olivier Mevel, Thierry Morvan, Nélida Morvan, Magali Jara, Dany Vyt. Le Drive, service complémentaire ou cannibalisation de l’offre des services des GMS : une analyse par le mix marketing et le mix logistique. Logistique & Management, Taylor & Francis, 2017, Logistique et RSE, 25 (2), pp.119-130. ⟨10.1080/12507970.2017.1336950⟩. ⟨halshs-01806408⟩

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