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Des distributeurs toujours plus proches du consommateur ? Le cas du drive alimentaire

Abstract : This quantitative research focuses on the food " click and collect " buyers and their loyalty towards their retailer. User loyalty will be analyzed through the prism of the access, functional and relational proximity. The results confirm that the " click and collect " has intended to consolidate the service relationship established by the retailer with the customer. He actually perceives the " click and collect " as an additional service and is loyal to his retailer.
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Submitted on : Monday, September 3, 2018 - 12:17:07 PM
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Long-term archiving on: : Tuesday, December 4, 2018 - 4:52:10 PM

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Dany Vyt, Magali Jara, Olivier Mevel, Thierry Morvan, Nélida Morvan. Des distributeurs toujours plus proches du consommateur ? Le cas du drive alimentaire. Management & Avenir, INSEEC/Management Prospective Ed. 2017, 93 (3), pp.141-160. ⟨10.3917/mav.093.0141⟩. ⟨halshs-01806406⟩

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