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Small is beautiful but scalable is better. Scalable Marketing Decision Support Systems for Big Data calculations in CRM

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https://halshs.archives-ouvertes.fr/halshs-01717402
Contributor : Jean-Louis Moulins <>
Submitted on : Monday, February 26, 2018 - 12:19:38 PM
Last modification on : Thursday, April 11, 2019 - 9:25:01 AM

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  • HAL Id : halshs-01717402, version 1

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Jean-Louis Moulins, Michel Calciu, Salerno Francis. Small is beautiful but scalable is better. Scalable Marketing Decision Support Systems for Big Data calculations in CRM . 16th International Marketing Trends Conference, Jan 2017, Madrid, Spain. ⟨halshs-01717402⟩

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