Understanding rail mobility: are there some links between modal shift to rail services and image of the train?

Sophie Hasiak (1) , Fabrice Hasiak (1)

1 Cerema Equipe-projet ESPRIM - Centre d'Etudes et d'Expertise sur les Risques, l'Environnement, la Mobilité et l'Aménagement - Equipe-projet ESPRIM

Considering challenges of daily sustainable mobility, French authorities aim to promote modal shift from private vehicle to train. But everyone agrees to say that the only railway services improvements are not sufficient to attract new users. There are other factors involved, such as the image of the train. Our research suggests an evaluation of the influence of the train image on modal shift assessed from a traditional method. It questions the train perception by car drivers who may take the train.

Domaines: Méthodes et statistiques

Sophie Hasiak, Fabrice Hasiak. Understanding rail mobility: are there some links between modal shift to rail services and image of the train?. World Congress on Railway Research, May 2016, Milan, Italy. ⟨halshs-01715933⟩