The communicative action of organizations of the 21st century: connected objects, religions, modernity

L’agir communicationnel des organisations du XXIe siècle : objets connectés, religions, modernité

Fabienne Martin-Juchat (1, 2)

1 UGA [2016-2019] - Université Grenoble Alpes [2016-2019]
2 GRESEC - Groupe de Recherche sur les Enjeux de la Communication

By identity projection, then affective fusion in the object or, by delegation of responsibility responsive to the object (management of space-time, increase of sensations and emotions for example), the relationship built with the object constitutes a curious mixture of Protestant ethics and Catholic and pagan cultures. In other words, our hypothesis is that the development of connected objects prefigures a type of human-machine communication relationship beyond a language structured by signs. These developments nourish a complex mixture of desires of control and increase, of transcendence and animism, inherent to the civilization project.

Mots clés: émotions; anthropologie des religions; usages affectifs des objets techniques

Domaines: Sciences de l'information et de la communication

Fabienne Martin-Juchat. L’agir communicationnel des organisations du XXIe siècle : objets connectés, religions, modernité . Sylvie P. ALEMANNO, Anne MAYERE, (dir) Communication Organisationnelle. Formes et Transformations Contemporaines, pp33-51, 2018. ⟨halshs-01692318⟩