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The Effect of Brand on the Impact of e-WOM on Hotels’ Financial Performance

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Submitted on : Wednesday, November 14, 2018 - 9:04:00 PM
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Elisabetta Raguseo, Claudio Vitari. The Effect of Brand on the Impact of e-WOM on Hotels’ Financial Performance. International Journal of Electronic Commerce, Taylor & Francis (Routledge), 2017, 21 (2), pp.249 - 269. ⟨10.1080/10864415.2016.1234287⟩. ⟨halshs-01656399⟩

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