La professionnalisation de la communication organisationnelle publique : de la modernisation à la norme managériale

Abstract : The communication of public organizations is vast. It is a public institutional communication, a discipline under construction, a professional group to be characterized. It is also a new way of managing work based on instrumented social practices (CTBT). Therefore, the centrality of communication in the management of public organizations today expresses the organizational changes linked to a new global managerial aim of modernization and standardization to be characterized.
Complete list of metadatas

https://halshs.archives-ouvertes.fr/halshs-01562384
Contributor : Dominique Bessières <>
Submitted on : Friday, July 14, 2017 - 2:56:24 PM
Last modification on : Wednesday, February 6, 2019 - 1:04:07 PM

Identifiers

  • HAL Id : halshs-01562384, version 1

Collections

Citation

Dominique Bessières. La professionnalisation de la communication organisationnelle publique : de la modernisation à la norme managériale. Les communications organisationnelles – comprendre, construire, observer,, p. 189-202, 2013, 978-2-343-02165-2. ⟨halshs-01562384⟩

Share

Metrics

Record views

108