How do creative genres emerge? The case of the Australian wine industry

Grégoire Croidieu (1) , Charles-Clemens Rüling (2, 1) , Amélie Boutinot (3, 4)

1 EESC-GEM Grenoble Ecole de Management
2 IREGE - Institut de Recherche en Gestion et en Economie
3 ISG - ISG International Business School [Paris]
4 MC - Management et Comportement

The present paper examines how a new, creative genre emerges out of a commodity-based industry. Building on the genre-emergence literature, the paper analyzes the Australian wine industry since the 1950s. Based on content analysis of a wide variety of sources, the study identifies four mechanisms that account for creative-genre emergence: shifting and layering of metrics, analogies with established creative industries and practices, resonance with society-level logics, and personification. The results contribute to the genre-emergence and creative-industries literatures.

Mots clés: genre emergence; boundary formation; creative industries; production-of-culture perspective; Australian wine

Domaines: Gestion et management

Grégoire Croidieu, Charles-Clemens Rüling, Amélie Boutinot. How do creative genres emerge? The case of the Australian wine industry. Journal of Business Research, 2016, 69 (7), pp.2334 - 2342. ⟨10.1016/j.jbusres.2015.10.002⟩. ⟨halshs-01498722⟩