P. Anderson, What is Web 2.0? Ideas, technologies and implications for education, JISC Technology and Standards Watch, 2007.

S. Bailey, P. Falconer, M. Foley, G. Mcpherson, and M. Graham, Charging for Admission to Museums and Galleries: Arguments and Evidence, Museum Management and Curatorship, vol.16, issue.4, pp.355-369, 1997.
DOI : 10.4324/9780203320570

C. Baumgarth, Brand Orientation of Museums: Model and Empirical Results, International Journal of Arts Management, vol.11, issue.3, pp.30-45, 2009.

S. Bausson, Le musée-légo, 2011.

E. Bertacchini and F. Morando, The Future of Museum in the Digital Age: New Models for Access to and Use of Digital Collections, International Journal of Arts Management, vol.15, issue.2, pp.60-72, 2013.

S. Cairns, Mutualizing Museum Knowledge: Folksonomies and the Changing Shape of Expertise, Curator: The Museum Journal, vol.1, issue.Feb., pp.1-107, 2013.
DOI : 10.1111/cura.12011

N. G. Caldwell, The Emergence of Museum Brands, International Journal of Arts Management, vol.2, pp.28-34, 2000.

M. Castells, Why Networks Matter In Network Logic: Who Governs in an Interconnected World?, 2004.

M. Castells, Museums in the Information Era: Cultural Connectors of Time and Space, Museums in a Digital Age, pp.427-434, 2010.

R. E. Caves, Creative Industries, Contracts Between Arts and Commerce, 2002.

M. Cooke and N. Buckley, Web 2.0, social networks and the future of market research, International Journal of Market Research, vol.50, pp.2-267, 2008.

J. Cordier, S. Dessajan, and J. Eidelman, A scientific and technical culture serving a co-construction of knowledge, La Lettre de l'OCIM [en ligne, p.126, 2009.
DOI : 10.4000/ocim.209

B. Cova, Consumer made : quand le consommateur devient producteur, Décisions Marketing, vol.50, pp.19-27, 2008.

B. Cova and V. Cova, Les figures du nouveau consommateur: une genese de la gouvernementalite du consommateur, Recherche et Applications en Marketing, vol.24, issue.3, pp.81-100, 2009.
DOI : 10.1177/076737010902400305

B. Cova and V. Cova, On the road to prosumption: marketing discourse and the development of consumer competencies, Consumption Markets & Culture, vol.48, issue.4, pp.149-168, 2012.
DOI : 10.1093/acprof:oso/9780199576746.003.0001

B. Cova, D. Dalli, and D. Zwick, Critical perspectives on consumers' role as 'producers': Broadening the debate on value co-creation in marketing processes, Marketing Theory, vol.11, issue.3, pp.231-241, 2011.
DOI : 10.1177/1470593111408171

B. Deloche, Le musée virtuel, Paris : P.U.F, 2001.

J. Denegri-knott and D. Zwick, Tracking Prosumption on eBay: Desire, Enchantment, and the Challenge of Slow Re-McDonaldization, American Behavorial Scientist, vol.56, issue.4, pp.1-20, 2012.

R. Divard, Le marketing participatif, 2010.

F. Euzéby and C. Martinez, Spectacle vivant et internet: exister en ligne pour accro??tre la fr??quentation en salle, Décisions Marketing, n° 66, pp.59-71, 2010.
DOI : 10.7193/dm.066.59.71

B. S. Frey, Superstar museums: an economic analysis, Journal of Cultural Economics, vol.22, pp.2-3, 1998.
DOI : 10.1007/978-3-540-24695-4_4

A. Gunther, Why blog?, pp.190-196, 2009.

E. Jarrier and D. Bourgeon-renault, Impact of Mediation Devices on the Museum Visit Experience and on Visitors' Behavioural Intentions, International Journal of Arts Management, vol.15, issue.1, pp.18-29, 2012.
URL : https://hal.archives-ouvertes.fr/halshs-01288238

H. Jenkins, Convergence Culture. Where Old and New Media Collide, 2006.

A. Keen, The Cult of the Amateur: How Blogs, MySpace, YouTube, and the Rest of Today's User-Generated Media Are Destroying Our Economy, Our Culture, and Our Values, 2007.

C. Leadbeater and P. Miller, The Pro-Am revolution, 2004.

P. Levy and R. Bonomo, Collective Intelligence: Mankind's Emerging World in Cyberspace, 1999.

M. Lindauer, The Critical Museum Visitor " , in New Museum Theory and Practice: An Introduction, J. Marstine), 2008.

S. Macdonald and G. Fyfe, Theorizing museums: representing identity and diversity in a changing world, 1998.

L. Mctavish, Visiting the Virtual Museum: Art and Experience Online " , in New Museum Theory and Practice: An Introduction, J. Marstine), 2008.

R. Parry, Museums in a digital age, 2010.

I. Peters, Folksonomies: Indexing and Retrieval in the Web 2.0, 2009.
DOI : 10.1515/9783598441851

N. Proctor, Crowdsourcing-an Introduction: From Public Goods to Public Good, Curator: The Museum Journal, vol.56, issue.1, pp.1-105, 2013.
DOI : 10.1111/cura.12010

H. Rheingold, Using Participatory Media and Public Voice to Encourage Civic Engagement, Civic Life Online: Learning How Digital Media Can Engage Youth, 2008.

M. Ridge, From Tagging to Theorizing: Deepening Engagement with Cultural Heritage through Crowdsourcing, Curator: The Museum Journal, vol.51, issue.8, pp.435-450, 2013.
DOI : 10.1111/cura.12046

G. Ritzer, The "McDonaldization" of Society, The Journal of American Culture, vol.6, issue.1, 2011.
DOI : 10.1111/j.1542-734X.1983.0601_100.x

G. Ritzer and N. Jurgenson, Production, Consumption, Prosumption: The nature of capitalism in the age of the digital 'prosumer', Journal of Consumer Culture, vol.10, issue.1, pp.13-36, 2010.
DOI : 10.1177/1469540509354673

A. Russo, J. Watkins, L. Kelly, and S. Chan, Participatory Communication with Social Media, Curator: The Museum Journal, vol.128, issue.3, pp.21-31, 2008.
DOI : 10.1111/j.2151-6952.2008.tb00292.x

URL : http://citeseerx.ist.psu.edu/viewdoc/summary?doi=10.1.1.460.5940

M. Sigala, Web 2.0, Social Marketing Strategies and Distribution Channels for City Destinations: Enhancing the Participatory Role of Travelers and Exploiting their Collective Intelligence, Social Computing: Concepts, Methodologies, Tools, and Applications, Hershey, pp.1280-1304, 2010.

N. Simon, The Participatory Museum, 2010.

J. Sinclair and M. Cardew-hall, The folksonomy tag cloud: when is it useful?, Journal of Information Science, vol.27, issue.2, pp.15-29, 2008.
DOI : 10.1177/0165551506078083

J. Surowiecki, The Wisdom of Crowds. Why the Many are Smarter than the Few, 2004.

J. M. Tobelem, Le nouvel âge des musées: Les institutions culturelles au défi de la gestion, 2012.

J. Trant, Exploring the potential for social tagging and folksonomy in art museums: Proof of concept, New Review of Hypermedia and Multimedia, vol.37, issue.1, pp.83-105, 2006.
DOI : 10.1300/J104v33n02_03

S. V. Troye and M. Supphelen, Consumer Participation in Coproduction: ???I Made It Myself??? Effects on Consumers' Sensory Perceptions and Evaluations of Outcome and Input Product, Journal of Marketing, vol.76, issue.2, pp.33-46, 2012.
DOI : 10.1509/jm.10.0205

R. Varadarajan and M. S. Yadav, Marketing Strategy in an Internet-Enabled Environment: A Retrospective on the First Ten Years of JIM and a Prospective on the Next Ten Years, Journal of Interactive Marketing, vol.23, issue.1, pp.1-11, 2009.
DOI : 10.1016/j.intmar.2008.10.002

R. Vaughan, Images of a Museum, Museum Management and Curatorship, vol.28, issue.2, pp.253-268, 2001.
DOI : 10.1080/09647770100301903

G. Museum, National Museum of African American History and Culture Smithonian American Art Museum (Washington), Boston Museum of Fine Arts, Art Institute of Chicago, Cleveland Museum of Art, Indianapolis Museum of Art, National Air and Space Museum National Museum of American History (Washington) Minneapolis Institute of Arts, Tech Museum of Innovation De Young Museum Los Angeles County Museum of Art

G. Bilbao and . Belvedere, Kunst Historiches Museum Wien, Staatliche Museen zu Berlin (including 19 museums ? e.g.: Pergamon Museum, Neues Museum or Alte National Gallery)