. Khalid and . Galib-hasan, /poll/1654/honesty- ethics-professions, GALLUP, Honesty and ethics in professions The contribution of neuromarketing in marketing research, pp.2013-2033, 2011.

H. Mirja and . Peter, « A current overview of consumer neuroscience, Journal of Consumer Behaviour, pp.272-292, 2008.

J. Kelly and «. , Appealing images: magnetic resonance imaging and the production of authoritative knowledge, Social Studies of Science, vol.35, pp.437-462, 2005.

J. Kelly and «. , From numbers to pictures: the development of magnetic resonance imaging and the visual turn in medicine, Science as Culture, pp.1-22, 2006.

K. Peter and P. Hilke, « NeuroEconomics: an overview from an economic perspective ?, Brain Research Bulletin, vol.67, pp.343-354, 2005.

L. Nick, C. Broderick-amada, and . Laura, « What is 'neuromarketing'? A discussion and agenda for future research, International Journal of Psychophysiology, vol.63, pp.199-204, 2007.

L. Martin and . Buy-ology, How everything we believe about why we buy is wrong, 2008.

L. Melissa, The neuroscientific turn: transdisciplinary in the age of the brain, 2012.

L. Jim, Nader group slams Emory for brain research, Atlanta Business Chronicle, issue.8

M. Rafael and . Le, cerveau et ses représentations dans la première modernité (XVIe- XVIIe s) », Médecine/Sciences, pp.89-93, 2011.

M. Samuel, Neural correlates of behavioral preference for culturally familiar drinks, Neuron, vol.44, pp.379-387, 2004.

M. Emmanuel and «. L. Lebaron-frédéric, émergence de la neuroéconomie : genèse et structure d'un sous-champ disciplinaire, Revue d'Histoire des Sciences Humaines, n°25, pp.203-238, 2011.

O. Francisco and «. , The cerebral subject and the challenge of neurodiversity, Biosocieties, vol.4, pp.425-445, 2009.

O. Francisco and V. Fernando, « Les (dés) espoirs du cerveau: neuroascèse et neuroéthique », in Les technologies de l'espoir : la fabrique d'une histoire à accomplir, pp.259-281, 2010.

P. Hilke, « Marketing actions can modulate neural representations of experienced pleasantness, Proceedings of the National Academy of Sciences, pp.1050-1054, 2008.

R. Dai and R. Steven, The new brain sciences: perils and prospects, 2004.

R. Nikolas, The politics of life itself: Biomedicine, power, and subjectivity in the twentyfirst century, 2007.

R. Nikolas and A. Joelle, Neuro : the new brain sciences and the management of the mind, 2013.

S. Sally and . Scott, The buyologist is in: The rise of neuromarketing Brainwashed: The seductive appeal of mindless neuroscience, pp.25-47

. Schneider-tanja and . Steve, Technologies of ironic revelation: enacting consumers in neuromarkets, Consumption, Markets and Culture, pp.2012-169
DOI : 10.1111/j.1745-6606.2008.00114.x

. Thompson-clive and . There, s sucker born in every medial prefrontal cortex26/magazine/there-s-a- sucker-born-in-every-medial-prefrontal-cortex.html?pagewanted=print, New York Times Magazine, 2003.

. Vidal-fernando and . Le, sujet cérébral: une esquisse historique et conceptuelle, Psychiatrie, Sciences humaines, pp.37-48, 2005.

Y. Allan and «. , The social brain and the myth of empathy », in Science in Context, n°25, pp.401-424, 2012.