Young people as company stakeholders?

Ines-Valérie La Ville (de) (1, 2)

1 Axe 2 (2011-2016) : « Marchés, Cultures de consommation, Autonomie et Migrations » (MSHS Poitiers)
2 CEREGE [Poitiers] - Centre de recherche en gestion [EA 1722]

The case of corporations establishing a relationship with young people – because of the moral responsibility involved – allows us to illustrate the complexities of trying to decide what is morally correct to collectively ensure children's well-being. This paper aims to discuss these issues.

Mots clés: Children; Corporate social responsibility; Strategic marketing; Stakeholder theory; Adolescents; Care ethics

Domaines: Economies et finances

Ines-Valérie La Ville (de). Young people as company stakeholders?: Moving beyond CSR…. Young Consumers, 2014, 15, pp.3-16. ⟨10.1108/YC-03-2013-00363⟩. ⟨halshs-01370648⟩