L’évaluation de la communication publique, entre norme gestionnaire et légitimités, des enjeux difficilement conciliables ?

Abstract : The evaluation of public communication is interesting insofar as it articulates several scales, macro and micro, global and organizational, managerial and Professional. To what extent this new injunction in the evaluation correspond to a set and normalizing, what sense can we give ? This is a sign of modernization of public action which offends the public culture in some extent. His place is a continuum ranging from a near absence to examples of a strong hold.
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Contributor : Dominique Bessières <>
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Dominique Bessières. L’évaluation de la communication publique, entre norme gestionnaire et légitimités, des enjeux difficilement conciliables ?. Communication & Organisation (GREC/O), Presses Universitaires de Bordeaux, 2010. ⟨halshs-01343566⟩

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