Dimensions of Consumer Expertise, Journal of Consumer Research, vol.13, issue.4, pp.411-454, 1987. ,
DOI : 10.1086/209080
Cases of Mistaken Identity Available online at: http://www.packworld.com/cases-mistaken-identity, 2011. ,
With a product for sudsing, some accidental sipping Available online at: http://www.nytimes.com, pp.17-17, 2006. ,
The Development of Implicit Attitudes. Evidence of Race Evaluations From Ages 6 and 10 and Adulthood, Psychological Science, vol.9, issue.2, 2006. ,
DOI : 10.1126/science.1113551
Why People Drink Shampoo? Food Imitating Products Are Fooling Brains and Endangering Consumers for Marketing Purposes, PLoS ONE, vol.115, issue.9, 2014. ,
DOI : 10.1371/journal.pone.0100368.s004
URL : https://hal.archives-ouvertes.fr/halshs-01183005
From marketing differenciation to household poisoning: are commercial practices on cleansing products a public heath issue?, Improving Health Prevention with Behavioural, Cognitive and Neuroscience Oullier and S. Sauneron (Paris: La documentation française), pp.94-103, 2010. ,
Measuring the hedonic and utilitarian sources of consumer attitudes Remember if it's toxic, toddlers will find it, Mark. Lett, vol.229, pp.159-170, 1991. ,
Measuring the persuasive power of consumerist activism: An experimental study on the Polity model applied to food imitating products, Recherche et Applications en Marketing (English Edition), vol.40, issue.9, pp.72-102, 1177. ,
DOI : 10.1023/A:1020311914022
Is the Implicit Association Test a Valid and Valuable Measure of Implicit Consumer Social Cognition?, Journal of Consumer Psychology, vol.14, issue.4, pp.385-404, 1207. ,
DOI : 10.1207/s15327663jcp1404_8
Designs of Liquid Cleaning Agents (LCA) resembling Food Supplement Drinks (FSD) may lead to unintentional exposures, Abstracts of the 2006 North American Congress of Clinical Toxicology Annual Meeting, 2006. ,
The pampered countertop, Wall St. J. Available online at, p.10001424052748704364004576132081767603482, 2011. ,
Influences of health consciousness on consumers' modern health worries and willingness to use functional foods, Journal of Applied Social Psychology, vol.7, pp.1-12, 2013. ,
DOI : 10.1111/jasp.12033
Facts on Poison Look-Alikes in the Home Available online at: http://childsafetylink, 2014. ,
Consumer Reports on Safety, Fabuloso's Better Bottle -Thanks to You Available online at: http:// news.consumerreports.org/safety, 2006. ,
Detergent Pods Shouldn't Look Like Candy! Available online at: https://secure.consumersunion.org/site/Advocacy?cmd= displayandpage=UserActionandid=2763, 2012. ,
Colorful cleaner can be confused with a fruity drink Consumer Reports News Available online at: http://www. consumerreports.org/cro/news/2012/08/colorful-cleaner-can-be-confused- with-a-fruity-drink/index.htm, 2012. ,
Liquid detergent capsule ingestion in children: an increasing trend: Table??1, Archives of Disease in Childhood, vol.97, issue.11, pp.1007-1007, 2012. ,
DOI : 10.1136/archdischild-2012-302662
Clean and dirty: playing with boundaries of consumer's safe havens Available online at, Adv. Consum. Res, vol.318944, pp.462-46731, 2004. ,
Can Evaluative Conditioning Change Attitudes toward Mature Brands? New Evidence from the Implicit Association Test, Journal of Consumer Research, vol.35, issue.1, pp.178-188, 2008. ,
DOI : 10.1086/527341
Corn Oil? Torch Fuel? Apple Juice? A Fatal Mistake Available online at: http://www.webpoisoncontrol.org/Articles, pp.20-20, 2008. ,
Measuring individual differences in implicit cognition: The implicit association test., Journal of Personality and Social Psychology, vol.74, issue.6, 1998. ,
DOI : 10.1037/0022-3514.74.6.1464
Understanding and using the Implicit Association Test: I. An improved scoring algorithm., Journal of Personality and Social Psychology, vol.85, issue.2, pp.197-216, 2003. ,
DOI : 10.1037/0022-3514.85.2.197
When Categorization Is Ambiguous: Factors That Facilitate the Use of a Multiple Category Inference Strategy, Journal of Consumer Psychology, vol.15, issue.2, pp.127-140, 2005. ,
DOI : 10.1207/s15327663jcp1502_5
Cleaning Products Harbor a Dirty Secret Available online at: http://www.consumerreports.orgcleaning- products-harbor-a-dirty-secret/index.htm, 2010. ,
Cosmetics and the chemistry of life. GCI Magazine Available online at: http://www.gcimagazine.com/business/rd/ingredients/Cosmetics- and-the-Chemistry-of-Life-233373431.html, 2013. ,
A Role for Aesthetics in Consumer Psychology, Handbook of Consumer Psychology, pp.733-754, 2008. ,
DOI : 10.4324/9780203809570.ch29
Play as a Consumption Experience: The Roles of Emotions, Performance, and Personality in the Enjoyment of Games, Journal of Consumer Research, vol.11, issue.2, pp.728-739, 1086. ,
DOI : 10.1086/209009
Clean idols, pp.92-96, 2003. ,
Understanding and using the Implicit Association Test: IV ? What we know (so far) about the method, Implicit Measures of Attitudes, pp.59-102, 2007. ,
Ergonomics for Children: Designing Products and Places for Toddlers to Teens, Boca Raton, 2008. ,
DOI : 10.1201/9780203609163
The unbearable lightness of cleaning " : representations of domestic practice and products in Good Housekeeping Magazine (UK), Consum. Mark. Cult, vol.8, pp.1951-2001, 1080. ,
Epidemiologic Principles Applicable to the Study and Prevention of Child Accidents, American Journal of Public Health and the Nations Health, vol.45, issue.10, 1955. ,
DOI : 10.2105/AJPH.45.10.1302
Cognitive Inertia and the Implicit Association Test, Journal of Marketing Research, vol.47, issue.2, 2010. ,
DOI : 10.1509/jmkr.47.2.374
Fabuloso: A Cleaning Product That Tastes and Smells Good Enough to Drink, PEDIATRICS, vol.118, issue.2, pp.848-849, 2006. ,
DOI : 10.1542/peds.2006-1299
The prototypicality of brands: relationships with brand awareness, preference and usage Available online at: http://acrwebsite, Adv. Consum. Res, vol.126441, pp.498-503, 1985. ,
The Implicit Association Test at age 7: a methodological and conceptual review Automatic Processes in Social Thinking and Behavior, pp.265-292, 2007. ,
Contrasting rule-based and similarity-based category learning: The effects of mood and prior knowledge on ambiguous categorization, Journal of Consumer Psychology, vol.21, issue.3, pp.362-371, 2011. ,
DOI : 10.1016/j.jcps.2011.03.003
Looks Interesting, but What Does It Do? Evaluation of Incongruent Product Form Depends on Positioning, Journal of Marketing Research, vol.48, issue.6, pp.1008-1019, 2011. ,
DOI : 10.1509/jmr.10.0384
How context shapes category inferences and attribute preference for new ambiguous products, Journal of Consumer Psychology, vol.22, issue.4, 2012. ,
DOI : 10.1016/j.jcps.2012.04.004
Behavioural insights are vital to policy-making Actually, the Lamp Oil Looked Like Apple Juice Available online at: http://consumerist.com, Nature Consumerist.com, vol.50103, pp.463-463, 2008. ,
Vital Dimensions in Volume Perception: Can the Eye Fool the Stomach?, Journal of Marketing Research, vol.36, issue.3, pp.313-326, 1999. ,
DOI : 10.2307/3152079
The Unhealthy = Tasty Intuition and Its Effects on Taste Inferences, Enjoyment, and Choice of Food Products, Journal of Marketing, vol.70, issue.4, pp.170-184, 2006. ,
DOI : 10.1509/jmkg.70.4.170
Consumer Evaluations of Hybrid Products, Journal of Consumer Research, vol.36, issue.2, pp.232-241, 2009. ,
DOI : 10.1086/596721
Mistake Identity Available online at: http://www.safekids.nz/ Resources/ProdID, CatID, vol.12313, 2015. ,
Prevention of Accidental Poisoning Through Package and Label Design, Journal of Consumer Research, vol.4, issue.2, pp.67-74, 1977. ,
DOI : 10.1086/208681
Children's recognition of dangerous household products: child development and poisoning risk Opinion on the Potential Health Risks Posed by Chemical Consumer Products Resembling Food and/or Having Child-Appealing Properties. Directorate General for Health and Consumers. Available online at, J. Ped. Psychol.jsu088 Scientific Committee on Consumer Safety, vol.40, pp.238-250, 2011. ,
The Influence of Container Shape and Color Cues on Consumer Product Risk Perception and Precautionary Intent, Proc. Hum, pp.6-59, 2000. ,
DOI : 10.1177/154193120004403216
The importance of packaging attributes: a conjoint analysis approach, European Journal of Marketing, vol.41, issue.11/12, pp.1495-1517, 2007. ,
DOI : 10.1108/03090560710821279
Regulating Chemicals: Law, Science, and the Unbearable Burdens of Regulation, Annual Review of Public Health, vol.36, issue.1, pp.175-191, 2015. ,
DOI : 10.1146/annurev-publhealth-031914-122654
The Effects of Consumer Education on Consumer Product Safety Behavior, Journal of Consumer Research, vol.5, issue.1, pp.30-40, 1978. ,
DOI : 10.1086/208711
How resourceful consumers identify new uses for old products Available online at, J. Fam. Consum. Sci, vol.95, pp.109-113, 2003. ,
Changing homeowners??? use of toxic household products: a transactional approach, Journal of Environmental Psychology, vol.23, issue.1, pp.33-45, 2003. ,
DOI : 10.1016/S0272-4944(02)00085-3
Effect of container shape on hazard perceptions, Proc. Hum. Fact. Soc. 41, pp.390-394, 1997. ,