Comprendre les courses ordinaires : Enjeux et implications pour les grandes surfaces alimentaires

Abstract : This article aims at registering the common shopping within the framework of the domestic life, like housework. This different perspective allows a better understanding of this behaviour of purchase. Retailers will find in this paper some ideas to improve the customers' satisfaction during the ordinary and regular shopping they do.
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https://halshs.archives-ouvertes.fr/halshs-01288246
Contributor : Crego - Université de Bourgogne <>
Submitted on : Monday, March 14, 2016 - 5:44:11 PM
Last modification on : Friday, June 8, 2018 - 2:50:08 PM

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  • HAL Id : halshs-01288246, version 1

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Isabelle Barth, Blandine Anteblian. Comprendre les courses ordinaires : Enjeux et implications pour les grandes surfaces alimentaires. Décisions Marketing, Association Française du Marketing, 2010, pp.49-61. ⟨halshs-01288246⟩

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