L'utilisation de "Proxies" du web pour la prédiction des marchés : Une application au marché cinématographique

Abstract : This paper shows the value of web proxies to forecast market trends. Relatively easy to collect and inexpensive, these metrics offer the ability to quickly analyze consumers' interest towards specifics trends, products or brands while avoiding claimed overstatement bias. Overall, these measures appear to be good indicators of in market trends.
Mots-clés : Proxy web prédictif
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https://halshs.archives-ouvertes.fr/halshs-01288245
Contributor : Crego - Université de Bourgogne <>
Submitted on : Monday, March 14, 2016 - 5:44:09 PM
Last modification on : Wednesday, May 16, 2018 - 10:46:03 PM

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  • HAL Id : halshs-01288245, version 1

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Bertrand Belvaux, Laurent Flores. L'utilisation de "Proxies" du web pour la prédiction des marchés : Une application au marché cinématographique. Décisions Marketing, Association Française du Marketing, 2010, pp.9-18. ⟨halshs-01288245⟩

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