La théorie marketing vit encore...

Marc Filser 1 Eric Vernette 2
2 marketing
CRM - Centre de Recherche en Management
Mots-clés : marketing
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https://halshs.archives-ouvertes.fr/halshs-01288244
Contributor : Crego - Université de Bourgogne <>
Submitted on : Monday, March 14, 2016 - 5:44:07 PM
Last modification on : Tuesday, September 10, 2019 - 4:03:25 PM

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  • HAL Id : halshs-01288244, version 1

Citation

Marc Filser, Eric Vernette. La théorie marketing vit encore.... Décisions Marketing, Association Française du Marketing, 2011, pp.5-6. ⟨halshs-01288244⟩

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