Seniors, grande distribution et courses ordinaires

Abstract : The article seeks to describe the purchasing patterns of senior citizens regarding general shopping, according to their life style, describing purchase frequency, the sort of shops they go to and their purchasing habits. The article shows how shopping plays an important role in senior socialisation and underlines how important it is for distribution systems to take the particular expectations of this population into account whilst modifying supply, both regarding products and shop environment.
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Submitted on : Monday, March 14, 2016 - 5:44:02 PM
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Isabelle Barth, Blandine Anteblian. Seniors, grande distribution et courses ordinaires. Gérontologie et Société, Caisse nationale d'assurance vieillesse 2011, pp.83-113. ⟨10.3917/gs.135.0083⟩. ⟨halshs-01288242⟩



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