Impact of Mediation Devices on the Museum Visit Experience and on Visitors' Behavioural Intentions

Abstract : This study draws on the experiential approach and has two main goals: to explore the different dimensions of the museum experience regardless of whether it is mediated by mediation devices (e.g., audio guides, interactive terminals, SmartPhones, tablets, augmented reality), and to identify the impact of such devices on visitors' behavioural intentions. The authors conduct a qualitative and exploratory investigation to address the following questions: Does the development of such devices affect both experience dimensions and the audience's behavioural intentions? Which components of a museum visit are concerned?
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https://halshs.archives-ouvertes.fr/halshs-01288238
Contributor : Crego - Université de Bourgogne <>
Submitted on : Monday, March 14, 2016 - 5:43:54 PM
Last modification on : Saturday, May 25, 2019 - 10:26:02 PM

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  • HAL Id : halshs-01288238, version 1

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Elodie Jarrier, Dominique Bourgeon-Renault. Impact of Mediation Devices on the Museum Visit Experience and on Visitors' Behavioural Intentions. International Journal of Arts Management, HEC Montréal. Chair in Arts Management, 2012, 15 (1), pp.18-29. ⟨halshs-01288238⟩

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