Skip to Main content Skip to Navigation
Journal articles

Privacy paradox et adoption de technologies intrusives. Le cas de la géolocalisation mobile

Abstract : Although the personalization of the digital services is more efficient, this generally requires collecting personal data in return. This loss of privacy can lead to rejection of the technology support. Based on a study of 506 mobile users, this research aims to evaluate the role of the perceived intrusion induced by the use of mobile location-based services. It emphasizes the reality of this cost. But benefits can offset it (utility and ease of use). This cost-benefit logic allows better understanding of the privacy paradox. Companies have two levels of action: offer more benefits and better manage privacy issues with digital education for both companies and users.
Document type :
Journal articles
Complete list of metadata

https://halshs.archives-ouvertes.fr/halshs-01288023
Contributor : Crego - Université de Bourgogne <>
Submitted on : Monday, March 14, 2016 - 2:54:34 PM
Last modification on : Tuesday, January 19, 2021 - 11:08:52 AM

Identifiers

Citation

Stéphanie Hérault, Bertrand Belvaux. Privacy paradox et adoption de technologies intrusives. Le cas de la géolocalisation mobile. Décisions Marketing, Association Française du Marketing, 2014, pp.67-82. ⟨10.7193/DM.074.67.82⟩. ⟨halshs-01288023⟩

Share

Metrics

Record views

1202