Les évolutions de l'urbanisme commercial et des rapports de force dans le canal de distribution : Impact sur les stratégies des détaillants

Abstract : The goal of this paper is to propose an analysis of the multiple evolutions, which frequently seem contradictory, of the laws that regulate the commercial urbanism along with the functioning of distribution channel of great consumption products in France. This research highlights the contrast between comprehensive regulations that lead to deep change in firm strategies, and limited rules that perturb the relationships between distribution channel members and result in a contentious functioning of channels.
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Journal articles
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https://halshs.archives-ouvertes.fr/halshs-01288017
Contributor : Crego - Université de Bourgogne <>
Submitted on : Monday, March 14, 2016 - 2:54:26 PM
Last modification on : Monday, April 8, 2019 - 7:01:37 PM

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  • HAL Id : halshs-01288017, version 1

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Laurence Attuel-Mendes, Marc Filser, Jean-François Notebaert. Les évolutions de l'urbanisme commercial et des rapports de force dans le canal de distribution : Impact sur les stratégies des détaillants. Revue Française du Marketing, Paris : A.D.T. d'exécution et de l'exploitation des études de marché, 2015, pp.77-90. ⟨halshs-01288017⟩

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