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Stratégies de communication et dispositifs de médiation à l’ère numérique : vers des « musées ouverts » ?

Abstract : In the last fifteen years, museums developed policies to make digital cultural resources available. To facilitate the dissemination and circulation of cultural contents, they adopted the media habits of their audience by relying on electronic artefacts and digital data. They began with local indoor installations, then extended them to websites and social networks and finally went digitally mobile with specific apps. This innovative digital communicational policy blurs boundaries between in-situ physical museums and their digital resources. Our approachis based on several distinct qualitative studies that were conducted between 2012 and 2015. They consist of materials from the fields of observation (professional and scientific publications, socio-technical, statistical surveys) and constructed for research (semi-structured interviews, participant observation, statistical analysis). Two works of participant observation were devoted, firstly, to open data web and, secondly, the two editions (2014 and 2015) of a digital native cultural event, the week of the museums on Twitter ( "MuseumWeek"), organized by the Ministry of Culture and Communication and the American company Twitter. Finally, a case study focused on the use of mobility equipped to Marseille History Museum (2014). These studies was partially funded by the Labex “Les Passés dans le Présent” (, the French National Research Agency and the cluster Systematic.
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Contributor : Jean-Luc Minel <>
Submitted on : Saturday, March 12, 2016 - 11:46:18 AM
Last modification on : Tuesday, March 2, 2021 - 10:17:08 AM


  • HAL Id : halshs-01287215, version 1


Brigitte Juanals, Jean-Luc Minel. Stratégies de communication et dispositifs de médiation à l’ère numérique : vers des « musées ouverts » ?. François Mairesse. Nouvelles tendances de la muséologie, La documentation Française, pp.159-194, 2016, 978-2-11-0110308-6. ⟨halshs-01287215⟩



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